About Heidi Swapp
About Me I like to make pretty stuff. I consider myself a “memory keeper” – a story teller. I love looking back at photos and feeling the love and good times over and over! I love to plan fun events and activities that will become happy memories to enjoy forever. My family are my people. They have my whole heart. They are amazing, beautiful, charming, and hilarious. They are mine forever. Seven of us. In the summer of 2015, we lost our son Cory to suicide. Now more than ever, I continue to believe that our memories are all we can keep. They are worth capturing and documenting. This tragedy will forever be part of our story. Tragedy can break you or make you stronger. I choose strength. I feel so blessed to have a job that I just love! I am passionate about what I do and love those I get to work with. I have many different roles as “creative director” for the Heidi Swapp brand. I’m responsible for new ideas, marketing, video and content director, product testing, and innovating. First and foremost – I get to be me! My best ideas come from real life circumstances. I love working with American Crafts and my amazing creative team. They pretty much rock.