Troomi Newsroom

Company Overview

Troomi is a children’s smartphone platform built to help kids develop healthy digital habits while staying safe online. Powered by KidSmart OS®, Troomi allows parents to gradually introduce technology through customizable controls, curated apps, and monitored communication as children mature. Founded by parents who saw that “safe phones” were not enough to support real development, Troomi goes beyond restriction to help raise capable, confident, digitally responsible young people. Troomi is headquartered in Orem, Utah.

Business Information

Awards

Branding Guidelines

About the CEO

Bill Brady

Founder, CEO

Bill Brady has been a pioneer of the kid-safe technology movement since 2018 and is the founder and CEO of Troomi, the only kid-safe phone for digital wellness and positive mental health. He earned a bachelor's degree in public relations from Brigham Young University, where he served as Student Body President, and a master’s degree in business administration from the University of Utah. Bill and his wife, Heidi, have been married for 25 years and have five wonderful children.

Bill Brady

Founder, CEO

Bill Brady

Founder, CEO

Bill Brady

Founder, CEO

Bill Brady

Founder, CEO

Troomi News

In the News

Troomi: The Gift That Keeps on Giving—Even to Moms

Troomi TeamMarch 25, 2022

The Gentleman Project Podcast: Gradually Introducing Kids to Tech

Troomi TeamMarch 7, 2022

“Parent Talk” Podcast: What Makes Troomi Different?

Troomi TeamMarch 1, 2022

Press Releases

Troomi CEO Bill Brady Introduces Troodi—an A.I. Powered Mental Health Companion

Troomi TeamNovember 15, 2024

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A Samsung smartphone displays an orange home screen labeled Troomi Digital Wellness with app icons including Maps, Disney+, Angry Birds, Spotify, and Duolingo. The phones back is also partially visible.

Troomi Phone

A smiling child in a plaid shirt sits at a table with papers, a smartphone, a pencil case, a mug, and a bowl of croissants, looking toward the camera.

Boy with Phone

A testimonial with a smiling woman’s photo at the top. The quote reads: “I’ve tried other ‘safe phones’ for kids, but nothing compares to Troomi. I love that I can control what my daughter sees and who she talks to.” – Maya K., Mom of 2.

Maya Testimonial

A smiling man is shown above his testimonial: Finally, a kid phone that’s actually built for safety not just marketing fluff. I recommend Troomi to every parent I know. — Carlos R., Dad and Tech Educator.

Carlos Testimonial

A smartphone screen shows a chat where a user says they don’t want to go back to school. A friendly cartoon woman with red hair and glasses appears beside the phone, smiling supportively.

Troodi

A woman with curly red hair, wearing a mauve floral blouse, speaks outdoors on a porch with greenery and a path visible behind her. She appears to be mid-sentence and is looking slightly off-camera.

A video call with Melvin Amador, Creative Director, on the left in a home office, and Bill Brady, CEO, on the right in a modern office. Both are smiling, with name and title labels on a blue background.

Two teenage boys sitting side by side, each holding a smartphone. One boy in a yellow hoodie looks at his phone, while the boy in a denim shirt leans in, appearing curious about the other’s screen. Orange background.

Boys with Phones

A woman and a teenage girl sit on a couch, smiling while looking at a smartphone. Next to them is a mock-up image of a mobile phone screen using Troodi AI to enhance their text conversation about improving cheerleading skills.

Girls Phone Chat

Troomi T

The image shows the word Troomi in large, bold orange letters with the phrase TECH THAT CARES written below in smaller orange text on a white background.

Troomi Tech that Cares

People mingle and talk in a large indoor space with high ceilings and industrial tanks. Several tables with seated women face the camera, covered in white cloths with papers and bags. Bright yellow pillars line the room.

A woman in a navy dress smiles in a bright dining room. Text beside her reads: I trust my kids—but I don’t always trust the world. A Troomi Testimonial.

A person stands on one leg, smiling and making a peace sign in front of a brick wall. Photography lights and office decor are visible in the background.

A smiling woman with pink highlights sits at an orange table displaying promotional items, holding up a phone. Behind her is a banner and a black-and-white photo of trees on the wall.

Screenshot of a video call showing two people. The person on top has short brown hair, glasses, and headphones. The person on the bottom has short dark hair, glasses, and is speaking. Both are in office settings.

Frequently Asked Questions

What is Troomi?

Troomi is a smartphone platform for children that combines safety, gradual responsibility, and digital wellness. Powered by KidSmart OS®, it allows parents to introduce technology at a developmentally appropriate pace and expand functionality as kids mature.

Who is Troomi designed for?

Troomi is built for families with children who are ready for their first phone, typically ages 7–15. It serves parents who want safety today and digital readiness for tomorrow.

What makes Troomi different from other "kid phones"?

Troomi is built for growth, not lockdown. Parents can start with talk-and-text only and gradually enable apps, tools, and features as maturity increases, creating digital confidence rather than dependence or restriction.

Why take a "developmental wellness" approach rather than a safety approach?

Safety prevents harm, but wellness builds capability. Research, including CDC data, shows rising youth anxiety and depression linked to unhealthy tech use. Troomi helps children learn balance and responsible habits before they encounter the whole digital world.

What role does the parent play?

Parents manage all settings through the Parent Portal — including contacts, texts, web access, and app functionality. This gives caregivers visibility and guidance without handing children unrestricted access too early.

How does the platform grow with kids?

Younger children can use a very limited environment (call/text only), and parents can then enable safe apps, vetted browsing, and additional tools as digital maturity develops. The model mirrors real-world learning: gradual, guided, and age-appropriate.

Does Troomi block social media and harmful content?

Yes. Social media and adult content are not available on Troomi devices. The OS is built to prevent exposure at the system level, not just through filters or apps.

Why was Troomi created?

The founders saw that existing “safe phones” were too limited to be sustainable; kids simply stopped using them. Troomi was built to solve a deeper problem: helping children learn to use technology well, not just avoid it.

Where is the company based?

Troomi is headquartered in Orem, Utah, and serves families nationwide.

What is the long-term goal of Troomi?

To help raise digitally healthy adults – children who learn discipline, balance, and responsible tech habits early, so they enter adolescence with confidence rather than overwhelm.

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Troomi Newsroom

Company Overview

Business Information

Business Information

Awards

Branding Guidelines

About the CEO

Bill Brady

Bill Brady

Founder, CEO

Bill Brady

Founder, CEO

Bill Brady

Founder, CEO

Bill Brady

Founder, CEO

Troomi News

In the News

Press Releases

Media Gallery

Troomi Phone

Boy with Phone

Maya Testimonial

Carlos Testimonial

Troodi

Gilda Testimonial

Parent ProTech

Boys with Phones

Girls Phone Chat

Troomi T

Troomi Tech that Cares

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